Liability management, when incorporated effectively into a financial advisory practice, can lead to a variety of beneficial outcomes, often enhancing the overall client experience as well as the practice’s performance. Typically, six key impacts result from working with a Certified Liability Advisor (CLA™):

• Asset Retention: Collaboration with a CLA™ can help clients maintain their assets more effectively, potentially preventing unnecessary liquidations to cover liabilities.
• AUM Increase: Advisors may see a rise in Assets Under Management due to the strategic use of liabilities, which can lead to wealth accumulation for clients.
• Non-Competing Professional: A CLA™ operates in a non-competing capacity, focusing on liabilities rather than trying to manage assets, thus complementing the advisor’s services.
• Value Add with No Expense: Engaging with a CLA™ can provide additional value to clients without incurring extra costs, possibly enhancing the advisor’s value proposition.
• Increased Client Engagement: The distinct approach of a CLA™ in managing liabilities can lead to more in-depth discussions with clients, resulting in stronger engagement and relationship building.
• Happier Client: Effective liability management can lead to greater financial peace of mind for clients, thereby increasing their satisfaction and happiness with the advisory service.