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Eaton/Palisades and other fire Victim Resources

09 Jan 2025
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The widespread and horrific damage caused by the Eaton and Palisades fires (and others) is overwhelming. We pray that you and your loved ones are safe. All of us at SMPL Mortgage are safe but have been impacted by the fires in different ways.

We raised our families and grew our business right here, in Pasadena, Altadena, and for John, six years in Pacific Palisades. We share your sorrow and devastation. Our thoughts and prayers are with you, your loved ones, and everyone affected by this tragedy.

We believe in clients for life, and while life has thrown a curveball, we will recover, we will move forward, and we will care for our families, businesses, and community!

We’ve gathered a list of things to assist you in navigating the financial challenges ahead. We will continue to gather resources and information to help you take the next steps with your mortgage, insurance, and recovery process:

John Thompson, Kal Antoun, David Thompson, Jack Samartin, Scott Schroeder, and Jeff Bricmont
SMPL Mortgage  

Immediate Steps to Take:

1. Ensure Immediate Safety and Report the Fire

  • Contact Emergency Services: Report the fire to authorities and obtain official documentation. This will be necessary for insurance and other processes. (FEMA Disaster Assistance)
  • Ensure Safety: Do not return to your home until fire officials declare it safe.

2. Contact Your Insurance Company

  • Wildfire Insurance Cheatsheet: From our partners at Weaver Insurance. Access Cheatsheet
  • File a Claim: Start the claim process with your homeowner’s insurance as soon as possible. (National Association of Insurance Commissioners)
  • Provide Necessary Documentation: Submit the fire report, photos of damage, and an inventory of lost items.
  • Understand Your Policy: Review your coverage for rebuilding or replacement, personal property, and additional living expenses (ALE).
  • Request an Advance Payment: Ask for an advance on your claim to cover immediate expenses.

3. Mortgage Servicing


4. Reverse Mortgages


5. Key Tips

  • Stay Organized: Keep copies of everything related to this disaster.
  • Understand Deadlines: Insurance claims and lender processes often have strict deadlines. Stay focused to avoid delays.
  • Engage Professionals: Professional advisors can help ensure fair handling of insurance claims and financial matters; reach out to us if you need referrals.

Useful Links

Important: Beware that scammers may try to take advantage of you in your time of need and pose as a non-profit or government official. Home repair scams and price gouging efforts also increase after natural disasters.


Temporary Housing

Please call our office at 626-583-1623 or email at smplteam@smplmortgage.com. We have clients and partners who have offered various housing options.

211: https://www.211ca.org/

Local Short Term Housing (Thanks to Cynthia Cohn ): https://docs.google.com/spreadsheets/d/1peH3Vwx-DB57vN013t6ZWHC6RfUPnDS7D29vjeYNJUg/edit?usp=sharing


Helpful Articles

LA Fire Mutual Aid Resource – excellent aggregation of many resources. https://www.fireaid.info/
https://docs.google.com/spreadsheets/d/1KMk34XY5dsvVJjAoD2mQUVHYU_Ib6COz6jcGH5uJWDY/htmlview?usp=sharing

Tips for those who want to help: https://smplmortgage.com/wp-content/uploads/2025/01/Tips-for-those-trying-to-help.pdf

Ongoing Google Sheet Resource list: https://docs.google.com/spreadsheets/d/1gOfZw4gORLicFXzCv8PGASWblwGE9MxAGboNNQj21hA/edit?usp=sharing


Financial Assistance

LA County Property Tax Misfortune & Calamity (M&C) Property Tax Relief Program . Under this program, properties damaged or destroyed by the fires may qualify for a reduction in assessed value, which could significantly ease the financial burden during the recovery process. The Assessor’s office is committed to assisting property owners through every step of this process. To file a claim or learn more, please visit the County Assessor’s disaster page at https://assessor.lacounty.gov/disaster, or contact their office at (213) 974-3211.

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